The new story
Empowering women
SACARA promotes women's freedom and financial independence - the ability to make choices as equals and being independent of your parents, partners, managers, & friends... freedom and independence do not depend anyone , they exist all year round and are related to every aspect of women’s life.
IDENTITY PRINCIPLES
We express our identity as a brand through the five principles listed here. These will guide how we behave towards consumers and how we communicate with them.
1.EMPOWERING
Through quality and affordable products that allow you to be who you are and what you want to be at
all times.
2.AUTHENTIC / DIRECT / REAL
The brand connects to the real needs of the customer, without intermediaries and to the perception of 'both and' as a way of life
3.GOOD VIBES
We connect with the optimistic and happy side of the customer and produce these feelings for them
4.TRENDY
We provide an UP-TO-DATE response to market trends for the
client.
5.IN CHARGE OF
Responsible through full transparency and
the ability to adapt the products to a wide variety of customers
BRAND POSITIONING
To be effective, the brand needs toexpress itself clearly and onsistently. This contributes to differentiation, strengthens the message and provides the audience with a simple point of view.
CHEAP >> PAYS OFF
Our products are the most affordable in the market
YOUNGER >> MORE MATURE
Happy but not superficial and hollow
MaSS >> ADAPTATION TO –NEEDS
With us you will find what you are
looking for
ANONIMITY >> CAN BE TRUSTED
You will know everything about us and our products
THE DESIRE FOR A BETTER LOOK >> FULFFILMENT IN LIFE
You will look better and above all you will be more ready to fulfill your dreams